I work with several clients who own small businesses. It is a one person shop so they don’t have the resources to hire a full-time content creator to manage their website and social media, let alone produce a podcast about their services. In my role, I review their websites for link issues and write blog posts to up their SEO presence. There are many ways (and many hours to do them) to up your SEO game, but small businesses don’t have the bandwidth to dedicate resources to that effort. However, your website serves as your digital front door for anyone in the world to access your organization’s offerings. But if they don’t find, how can they knock and stop by for a visit?
My philosophy is, if you just do a few things, it goes a long way. You have to keep updating your site so it relevant in the ever-changing digital landscape. And, from what I hear, Google adores fresh content. Content also represents your brand, your message to potential clients. Don’t get me started on algorithms! Using keywords and tags will also deepen your presence on the internet.
If you are looking for support for a website audit, blogging, or social media support, drop me an email. I’d like to talk with you about some strategies that may help your business!