The Basics of Your Website

Without a doubt, no matter what the size of your organization is, you must have a website.  I recently read that 55% of people will search online for reviews and recommendations before making a purchase with 47% visiting the company website. If you do not have a web presence, you are missing out on a lot of connections.  Your website is your digital front door and in order to do business, you must have one.

The following are the key ways to create the best digital presence:

  • Have a least a basic website
  • Make sure it is visually appealing
  • Must be usable on mobile devices
  • Make transactions as simple as possible
  • Your content must be interesting and updated on a regular basis
  • Engage with the community on social media

Hiring someone to build a website for you doesn’t have to cost an arm and a leg to get your digital presence established.  There are several website builders that offer an assortment of visually appealing designs.  It is also important to invest in a domain name that represents your work in the world. Some basic things to include in the design is placement of your logo, the colors and fonts you use, and quality photography.  All of these things lead to an exciting first impression for visitors.

Social media channels are also a must when building awareness about your services and mission.  There are several channels out there and some work better for certain types of services.  For example, if you are a property manager or real estate broker, Instagram is a must, where as if you are a consultant, LinkedIn is your best bet.

As you start creating your digital presence, have a clear idea of what kind of messaging your are trying to convey in your images and your text.  There are many options for people to check out but the first step is making sure you are in the (digital) neighborhood!

Resources
https://trust.guidestar.org/nonprofit-web-design-6-user-experience-best-practices
https://wpforms.com/the-ultimate-list-of-online-business-statistics/

 

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