Social Media Ideas!

Sometimes it is a challenge to stay above the fray when it comes to the ‘next best thing’ in social media.  But it is important to experiment and check out some ideas that others are suggesting as potential practices.

Case in point:  in an article by Artemis Nichole of Clearvoice.com, she shares some great ideas for the upcoming year.  Here are some of my favorites.

  • Holiday Hashtags – A really easy way to jump on the social media bandwagon to build traction with your posts on Twitter and Instagram. Using hashtags will increase awareness of your brand and services.
  • DM on Instagram – In the past, connecting with your followers on Ig was a bit taxing but now the channel offers the ability to do direct messaging via your desktop.
  • Video on Canva – I fell hard for Canva several years ago as it is easy breezy to create logos, email headers, and all kinds of graphics.  Now the platform offers video editing capabilities for premium users.

Be sure to check out the full article for a plethora of tips and trends heading our way.

Entrepreneur also offers up a great list of opportunities.  Author, Deep Patel, shares in this article some helpful insights.

  • Video is da bomb.
  • TikTok is becoming a force to be reckoned with, too.
  • It remains all about the ‘social’ in social media.

I don’t know about you, but I’m paying attention.

Photo credit: Merakist

Your Organization’s Front Door

I work with several clients who own small businesses.  It is a one person shop so they don’t have the resources to hire a full-time content creator to manage their website and social media, let alone produce a podcast about their services.  In my role, I review their websites for link issues and write blog posts to up their SEO presence.  There are many ways (and many hours to do them) to up your SEO game, but small businesses don’t have the bandwidth to dedicate resources to that effort.  However, your website serves as your digital front door for anyone in the world to access your organization’s offerings. But if they don’t find, how can they knock and stop by for a visit?

My philosophy is, if you just do a few things, it goes a long way.  You have to keep updating your site so it relevant in the ever-changing digital landscape.  And, from what I hear, Google adores fresh content. Content also represents your brand, your message to potential clients.  Don’t get me started on algorithms! Using keywords and tags will also deepen your presence on the internet.

If you are looking for support for a website audit, blogging, or social media support, drop me an email.  I’d like to talk with you about some strategies that may help your business!

RESOURCES

https://harnessmedia.net/news/top-7-reasons-update-website/

https://seositecheckup.com/articles/5-reasons-why-fresh-content-is-critical-for-your-website-and-seo