My approach to supporting growing businesses is based on relationship marketing strategy.
Relationship marketing does not use invasive actions to connect with your ideal client. Instead, it relies on approaches that help retain and keep your clients happy! It is all about establishing a long-time and loyal client base.
Every organization needs a web presence. Whether you are a small business or a nonprofit, having a visually appealing, easy to explore, website is a must have. Since your visitors will stay on your site for less than a minute, your messaging must catch their eye immediately and visitors need to find what they are looking for, quickly. Over half the people you will encounter are looking for your website before they do business with you.
Once you have your site up and running, it is important to keep the content new and fresh. There are easy to manage ways to help with that goal by offering a direct link to your offers through an e-newsletter and a blog.
By leveraging your brand on a social media channel that is where your ideal clients like to engage, you can start building a relationship. Different channels are used for different purposes and we can come up with a strategy that works for your mission or services. For example, 80% of B2B leads are generated on LinkedIn according to Forbes.com.
And because I see the value of relationship, I launched a new FREE service: The Digi Dialogue Series! I bring experts into the zoom space so we can learn about their suggestions and tips for a strategic online presence. Topics include: visual branding, brand positioning, marketing plans, leveraging LinkedIn, websites, and so much more. I also open up the virtual space for a networking opportunity for attendees as well. You can learn more and sign up for the roundtable series here.