Book: Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

I heard about Gary Vaynerchuck’s 2013 book, Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World, while listening to the RISE podcast by Rachel Hollis.  She spoke so highly about it that I checked it out of my local library to see what I could use as takeaways for my own work as a content creator.

Here is a summary of what I lifted out of the book that might be of interest to you as well.  Admittedly, his style of writing didn’t engage me very easily but I did learn a few things which is the point, right?

There are so many social media channels out there and a whole bunch of new ones being created as you read this!  What I liked in this book was Gary’s simple explanation of how each of these channels are best used:

  • Facebook is all about making friends. Sharing content is the best way to gain a presence.
  • Twitter is the channel to share news and information. It is all about the hashtags.
  • Tumblr is for the artsy crowd.

He writes that ‘social media is the fastest growing marketing sector getting people’s attention.’ That was five years ago and I suspect it is still very much the case.  Bottom line: if you are a business owner or a nonprofit, you have to engage in social media.

Some key suggestions he shared:

  • Keep your call to action simple and easy to understand.
  • Craft content for all types of devices.
  • Respect the nuances of the channel being used to convey to message.
  • Look for topics that are trending and incorporate in your posts.

Native content is key.  What we put on those channels needs to look and sound like other content that is appearing on it. And, as always, good storytelling is a non-negotiable.

Whether you can spend 40 hours or 40 minutes a week on social media, come up with a plan that makes sense for your organization.  If your business or service is a visual one, then Instagram is your best bet, for example.  My tip:  craft a calendar of activities so you are regularly engaged on your channels.  This includes your own posts but also remember to interact with other activity on the channel, too.  No one likes it when you talk too much.



Your Organization’s Front Door

I work with several clients who own small businesses.  It is a one person shop so they don’t have the resources to hire a full-time content creator to manage their website and social media, let alone produce a podcast about their services.  In my role, I review their websites for link issues and write blog posts to up their SEO presence.  There are many ways (and many hours to do them) to up your SEO game, but small businesses don’t have the bandwidth to dedicate resources to that effort.  However, your website serves as your digital front door for anyone in the world to access your organization’s offerings. But if they don’t find, how can they knock and stop by for a visit?

My philosophy is, if you just do a few things, it goes a long way.  You have to keep updating your site so it relevant in the ever-changing digital landscape.  And, from what I hear, Google adores fresh content. Content also represents your brand, your message to potential clients.  Don’t get me started on algorithms! Using keywords and tags will also deepen your presence on the internet.

If you are looking for support for a website audit, blogging, or social media support, drop me an email.  I’d like to talk with you about some strategies that may help your business!


Class: Now What? Getting ready to produce your podcast and take over the world

Podcasting is a great way to share information, whether it has a local or global perspective.  If you have just starting producing your show – or you are thinking about launching one – this is going to be a very helpful session for you!

I have over two decades’ experience in the world of radio and producing other audio content.  A few months ago, I launched an audiozine called Artclectic New England. It spotlights arts, culture, and lifestyle in the region.

You can listen to it here:

This two class session will feature tips and tricks on how to rock your podcast because it is all about the planning, the execution, and the distribution so you can share it with the world.  Here are some of the things we will be talking about: interview prep, working with a co-host, creating an editorial calendar, creating a script – just to name a few.


The cost is $30 for both classes – that’s it! And, I’ll even toss in some pastries to boot. There is a maximum of 10 seats available.


When: Sunday – September 8 & October 6 – 10 am to 12 pm

Where:  What Cheer Writers Club – Classroom
160 Westminster Street, Floor 2  – Providence, RI 02903

Registration link:

**Be sure to include both your email and phone number in your registration information or send it to me via my email address (below).

If you are having a technical issue with the PayPal link, please send me an email (below).

Contact Information
Dennise M. Kowalczyk
dmkcreative619 (at)

Note: payments are non-refundable.

My Bio
I got my start in the world of community radio as a volunteer at XPN in Philadelphia, PA and really went to town with my new passion at KBOO Community Radio in Portland, OR. I was an on-air programmer for a women’s music show and a news department volunteer.  The latter led to a role as an actual employee as the Evening News & Public Affairs Director (probably my favorite job. Ever.). Most recently, I host and produce a segment called BroadBand that airs in a show called The Politics of Living.  I also host and produce a new podcast called Artclectic New England.

Social Media

Believe it or not, social media is here to stay and every organization needs to have a presence on various channels in order to engage with the community.  It is how we connect and engage with volunteers, donors, corporate partners, and community collaborators.  It isn’t a matter if ‘should we?’ but a matter of ‘which ones’?

Many nonprofits have limited capacity to establish let alone manage various social media channels and that is how I can help you.

Working with you, we will come up with realistic goals in setting up your various channels and how to realistically manage content so you can build awareness about the services your organization offers.  One area that many organizations under utilize is LinkedIn to recruit volunteers and deepen their relationships with business partners.

The bottom line is this:  If they don’t know you exist, how can they volunteer or donate money to your nonprofit?  It is imperative that you have a few channels created and to build a rapport with the digital community by posting content that is unique and compelling.

Drop me a line to set up some time to talk about your options.

My Services & Special Projects

I work with organizations and individuals on grant writing, event planning, publicity, marketing, fundraising, and social media strategies.


I also work with individuals on personal/professional coaching/mentoring.

Special projects