Creating A Website That Keeps Them Coming Back For More

Sometimes it is a challenge to keep up-to-date on the latest best practices when it comes to your website.  I am always looking at ways to improve my client’s sites to be more engaging and to boost their SEO.

Photo by Crew on Unsplash

If we all had a million dollars, we could hire someone to work on that stuff 40 hours a week (and if you do have a million bucks and are looking to hire someone to help with your digital presence, please drop me a line!) but the reality is, most small businesses or nonprofits don’t have that kind of capacity.

That leads me to the purpose of this post: what are some of the easiest things you can do to at least be in the game of relevance?  Well, I look to the internet myself to find new ideas and I want to share them with you here.

I came across this site – Double the Donations – that offered some solid common sense on the topic and here is a bit of a summary for you, but to read all the details, here is the link.

#1 – Get a CMS
Bite the bullet and invest in a content management system so you know how to connect with the visitors to your digital front door in a thoughtful way. It will help you manage your data so you can do more of what you really want to do.

#2 – Be Mobile Friendly
I don’t know about you, but if I am looking up someone’s website on my cellphone and I can’t read it because it sin’t formatted for such a device, I just close it out and move on.

#3 – Make It Easy
Another thing I look for is how easy it is to click around a website and if the tabs or menu is a challenge to find, I feel frustrated and might you go looking elsewhere for my information.

These are the top three points made in the online article.  There are 11 more tips to consider as well.  Read the entire article here.

There is no getting around it: every business and nonprofit MUST have a website and it MUST be user-friendly.

“A successful website does three things:
It attracts the right kinds of visitors.
Guides them to the main services or product you offer.
Collect Contact details for future ongoing relation.”
― Mohamed Saad

Book: Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

I heard about Gary Vaynerchuck’s 2013 book, Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World, while listening to the RISE podcast by Rachel Hollis.  She spoke so highly about it that I checked it out of my local library to see what I could use as takeaways for my own work as a content creator.

Here is a summary of what I lifted out of the book that might be of interest to you as well.  Admittedly, his style of writing didn’t engage me very easily but I did learn a few things which is the point, right?

There are so many social media channels out there and a whole bunch of new ones being created as you read this!  What I liked in this book was Gary’s simple explanation of how each of these channels are best used:

  • Facebook is all about making friends. Sharing content is the best way to gain a presence.
  • Twitter is the channel to share news and information. It is all about the hashtags.
  • Tumblr is for the artsy crowd.

He writes that ‘social media is the fastest growing marketing sector getting people’s attention.’ That was five years ago and I suspect it is still very much the case.  Bottom line: if you are a business owner or a nonprofit, you have to engage in social media.

Some key suggestions he shared:

  • Keep your call to action simple and easy to understand.
  • Craft content for all types of devices.
  • Respect the nuances of the channel being used to convey to message.
  • Look for topics that are trending and incorporate in your posts.

Native content is key.  What we put on those channels needs to look and sound like other content that is appearing on it. And, as always, good storytelling is a non-negotiable.

Whether you can spend 40 hours or 40 minutes a week on social media, come up with a plan that makes sense for your organization.  If your business or service is a visual one, then Instagram is your best bet, for example.  My tip:  craft a calendar of activities so you are regularly engaged on your channels.  This includes your own posts but also remember to interact with other activity on the channel, too.  No one likes it when you talk too much.

 

 

Your Organization’s Front Door

I work with several clients who own small businesses.  It is a one person shop so they don’t have the resources to hire a full-time content creator to manage their website and social media, let alone produce a podcast about their services.  In my role, I review their websites for link issues and write blog posts to up their SEO presence.  There are many ways (and many hours to do them) to up your SEO game, but small businesses don’t have the bandwidth to dedicate resources to that effort.  However, your website serves as your digital front door for anyone in the world to access your organization’s offerings. But if they don’t find, how can they knock and stop by for a visit?

My philosophy is, if you just do a few things, it goes a long way.  You have to keep updating your site so it relevant in the ever-changing digital landscape.  And, from what I hear, Google adores fresh content. Content also represents your brand, your message to potential clients.  Don’t get me started on algorithms! Using keywords and tags will also deepen your presence on the internet.

If you are looking for support for a website audit, blogging, or social media support, drop me an email.  I’d like to talk with you about some strategies that may help your business!

RESOURCES

https://harnessmedia.net/news/top-7-reasons-update-website/

https://seositecheckup.com/articles/5-reasons-why-fresh-content-is-critical-for-your-website-and-seo